The complete guide to QR Codes and how they are changing marketing

Fluna
3 min readSep 20, 2021

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Mitya Ivanov / Unsplash

A QR code is a type of barcode that can be scanned using a QR code reader in order to bring up a variety of websites and other information.

A QR code is one way to add interactivity to static text, design elements, or even video. A QR code contains information that’s been encoded into it by the scanner from the scanning device. You can use this information to trigger an action on your phone when you scan it with your browser or take a picture of it with your phone.

QR codes are quickly becoming an increasingly popular marketing tool. However, their usage is not limited to just marketing. They have a lot of potential in other areas too.

Here are five amazing use cases for QR codes:

1) Improve customer loyalty by offering discounts on future orders with QR code:

With the use of a QR code and a discount, you will give your customers the opportunity to purchase everything they need in one place and at a reduced price. This marketing strategy is ideal for those who want to increase their customer base with no hassle.

2) Capture leads in a more interactive way with call-to-action buttons on the QR code

QR codes are ubiquitous. They’re on every product, in every store, and on every business card. To make them more interactive, put a call-to-action button on the QR code. This way you can capture leads with an offer or question directly after your customer scans your QR code.

3) Promotion of physical products or services at events or trade shows with interactive posters

Trade shows and events are a great opportunity to promote physical products such as clothes, gadgets, and cosmetics. One of the most effective ways to do this is through interactive posters that encourage people to take selfies with the product. This increases brand recognition and drives traffic to your website or social media account.

4) Giving directions to specific locations that are hard to find on maps through augmented reality (AR) applications like Google Maps AR (Android only) and Apple Maps AR (iOS only)

Augmented Reality (AR) is the integration of digital information with the user’s environment in real time. Using an AR application, you can find directions to specific locations that are hard to find on maps with just a few quick gestures. To activate this feature in your phone, open your map and select the “AR” option in the top right corner. You can also explore various tourist attractions by downloading apps

5) Sending messages to recipients instantly without them having to download any apps or sign up for

A company called House of Beards, has created a service called Text Butler that allows people to send messages to recipients instantly without them having to download any apps or sign up for anything. House of Beards will monitor your messages and automatically send them on your behalf.

QR Codes have been used by many businesses to get their product in front of potential customers. They are easy to create, can be printed on any material, and scanned by anyone with a smartphone. If you’re looking for a way to advertise your business without taking up too much space, then try creating QR codes to your using Fluna today!

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Fluna
Fluna

Written by Fluna

The first development platform designed for Devs. https://fluna.io/

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